Our commitment to the sector and our powerful data science capabilities, will help universities to make vital, data-led decisions.

Future Forecasting

Admissions Strategy

Portfolio Optimisation

New Course Development

Current State

Financial Planning

Our Solutions

Empowering a global higher education

Times Higher Education connects people, data and insights to deliver strategic impact for higher education across the world.

Empowering higher education by combining data and expertise within a global platform, Times Higher Education helps universities deliver transformative impact for people, places and the planet. We connect the world’s higher education community, facilitate the flow of ideas and talent, and help academics and students fulfil their potential. We are proud to support universities, and believe that together we will build a better, more sustainable future.

Why considering your student and portfolio strategy matters

In an environment shaped by financial pressures, shifting student behaviours, and global market volatility, universities must make smarter, data-driven decisions to stay ahead. Leveraging the right data and tools can turn uncertainty into strategic opportunity.

Recruitment

Student demand volume and growth

Revenue

Tuition fees and financial sustainability

Risk

Variability and uncertainty of source markets

Student & Portfolio Strategy

Current 
State

A clear view of past student demand and institutional performance provides essential context for understanding your current position in the sector. This analysis combines sector-wide and institutional data to provide a robust view of recruitment patterns and performance. By aligning external trends with your internal structure, we generate insights that support strategic planning and benchmarking.

  • Starting from our highly-detailed JISC commissioned dataset.
  • We feed in HESES, UCAS and VISA data through to the most recent university cycle, along with early estimates from the current cycle.
  • Your internal data help us refine our recent estimates further.
  • Our provider-specific JACS to CAH subject mapping ensures a consistent, comparable dataset spanning back to 2012.

Methodology

  • Historical sector entrant trends, broken down by domicile, age, and subject (at CAH1 and CAH3 levels).
  • Subject pool remapped to reflect your institution’s academic structure.
  • Analysis of your past performance trajectory compared to sector and key competitors.
  • Historical recruitment, geographic footprint, and performance at university, faculty, and department level.

Outcomes

Future
Forecasting
Admissions 
Strategy
Portfolio 
Optimisation
New Course 
Development
Financial 
Planning

Some of our valued clients

If you would like to find out more about how Times Higher Education and dataHE can support your institution, please get in touch

Working with THE on our Subject planning process made what had previously been a long, complex, inconsistent and difficult process, much more straightforward, timely, transparent and consistent. The data evidenced approach combined with their market insight and portfolio knowledge and expertise provided the perfect framework for us to write a clear and consistent set of subject plans across all of our portfolio.

Director of Strategic Planning​

Northumbria University